Overview
Morph: Breath & Focus is a wellness app for breathing, focus, sound, relaxation, and routine building. The app is designed to work without an account. Some information is stored locally on your device, and some information is processed by third-party service providers that help operate the app, measure product usage, manage subscriptions, and diagnose technical issues.
We do not use App Tracking Transparency, we do not intentionally access IDFA, and we do not enable advertiser ID collection in the app code.
Information We Collect
Depending on how you use the app, we may collect or process the following categories of information:
- profile text you choose to enter, such as a name or nickname;
- app preferences and feature settings;
- onboarding responses and preference selections;
- sound and session selections, session starts, session completions, and similar usage events;
- paywall interaction data, subscription status, trial status, receipt information, and entitlement state;
- anonymous analytics identifiers and app installation metadata;
- device type, operating system version, app version, screen views, taps, technical logs, and crash or diagnostic data.
No Account Required
Morph: Breath & Focus does not require you to create an account or sign in to use the core app experience.
The app does not currently use a Supabase-based or similar user account sync service.
Information Stored Locally
Some information is stored directly on your device to support app functionality and your personal experience. This may include:
- your chosen name or nickname, if you enter one;
- app settings and preferences;
- sound selections and session history;
- onboarding responses and progress;
- saved favorites or feature toggles, if available in the app;
- cached subscription state and entitlement-related state.
Local data may remain on your device until you delete the app or remove it from your device storage.
Analytics and App Usage Data
We use PostHog for product analytics. This helps us understand how people use the app, which screens are viewed, which features are used, and where the experience can be improved.
Analytics data may include anonymous identifiers, screen views, taps, session starts and completions, paywall interactions, onboarding events, audio and breathing session events, and technical data such as device model, OS version, app version, locale, and timezone.
We use a stable anonymous analytics identifier so that analytics and subscription state can be associated across events without requiring an account.
Purchases and Subscriptions
We use Apple App Store / StoreKit and RevenueCat to support subscriptions, trials, purchase processing, receipt handling, and entitlement management.
Subscription-related information may include product identifiers, package identifiers, offering identifiers, trial eligibility, entitlement status, purchase status, renewal state, and receipt or customer information needed to verify access to premium features.
RevenueCat is the source of truth for subscription and revenue state in the app.
Advertising Measurement
We use the Meta/Facebook SDK and TikTok Business SDK for app-level advertising measurement and verification signals. These SDKs may process device and usage information that can support app install, app activation, and campaign measurement.
We do not send purchase, trial, subscription, or revenue events from app-side code through the Meta or TikTok SDKs.
We do not intentionally access IDFA, we do not enable advertiser ID collection in the app code, and we do not request App Tracking Transparency permission.
Third-Party Services
We may use the following services to operate the app:
- Apple App Store / StoreKit for in-app purchases and subscription handling.
- RevenueCat for subscriptions, offerings, trials, purchases, and entitlements.
- PostHog for product analytics and usage insights.
- Meta/Facebook SDK for app-level advertising measurement and verification signals.
- TikTok Business SDK for app-level advertising measurement and verification signals.
These providers may process information under their own privacy policies and service terms.
How We Use Information
- to provide and maintain the app;
- to deliver breathing, focus, and sound features;
- to save your preferences and local progress;
- to process purchases, trials, restoration, and entitlement access;
- to measure product usage and improve the app;
- to diagnose bugs, crashes, and technical issues;
- to understand app-level advertising measurement and campaign performance in a limited, app-signal way.
Data Sharing
We do not sell your personal information.
We share information only as needed to operate the app, process subscriptions, support analytics, support app-level advertising measurement, comply with law, or protect our rights. In practice, that may include sharing with Apple, RevenueCat, PostHog, Meta/Facebook, TikTok, and service providers that help us deliver the app.
We do not knowingly share data from the app for third parties’ own direct marketing purposes beyond the service roles described above.
Data Retention
We retain information for as long as needed to provide the app, support subscriptions, analyze product usage, comply with legal obligations, resolve disputes, and enforce agreements.
Local data can usually be removed by deleting the app from your device. Subscription-related records may remain with Apple and RevenueCat according to their policies and the requirements of the service.
Children’s Privacy
Morph: Breath & Focus is not intended for children under 13 years old, or the minimum age required by law in your jurisdiction if that is higher.
If you believe a child has provided information through the app, contact us and we will take appropriate steps to review and delete it where required.
Your Choices and Rights
- You can choose not to enter a name or nickname.
- You can adjust or disable app settings and local preferences in the app.
- You can manage or cancel subscriptions in your Apple Account settings.
- You can delete the app to remove locally stored data from your device.
- You can contact us to ask about access, correction, or deletion of information where we can reasonably help and where law requires it.
- You can contact Apple or RevenueCat regarding subscription records or payment-related items they control.
Security
We use reasonable administrative, technical, and organizational safeguards designed to protect information. No method of storage or transmission is completely secure, and we cannot guarantee absolute security.
International Processing
Your information may be processed in countries other than the one where you live, including countries where our service providers operate. Those countries may have different data protection laws, and we rely on appropriate safeguards where required.
Changes to This Policy
We may update this Privacy Policy from time to time. If we make material changes, we may notify you in the app or by updating the date shown on this page. Your continued use of the app after an update means you accept the revised policy.
Contact
If you have questions about this Privacy Policy or privacy in the app, contact us at morphbreath@icloud.com.
Related document: Terms of Use